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Hello Kitty firm apologises, scraps Japan TV tie-up after China anger

Sanrio, the Japanese company behind the popular character Hello Kitty, apologised on Thursday over its tie-up with a TV spy drama criticised as anti-China, cancelling a merchandise collaboration with the show. It comes days after Chinese sponsors dropped football superstar Kylian Mbappe over comments calling communist leader Mao Zedong a dictator, for which the Real Madrid forward later apologised.

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